![](https://www.ldlmarketing.com/sites/default/files/lbc-brand-1.jpg)
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The Challenge
Develop a logo that incorporates the different activities involving the foundation
Come up with a tagline aligned with LBC Express’ “We like to move it”
The LDL Solution
A pinwheel as a symbol that can also be viewed as an open balikbayan box “Move it forward” as a tagline which is aligned with that of the mother company and a play on “pay it forward”